The holiday season is peak season for most small businesses. One of the most overlooked marketing tricks to boost holiday sales is using BOGO (buy-one-get-one) offers. In fact, BOGO is one of the most powerful marketing weapons. It’s also one of the easiest. All you have to do is make your customers feel like they’ll miss out on a great opportunity if they don’t take advantage of this one and buy now. Many retailers and small business owners look forward to Black Friday and Cyber Monday to boost company sales, but it’s usually after those dates the discounts began to simmer until the week before the final holiday of the year.
So, if you want to give your sales an extra boost this upcoming season–Choose BOGO. BOGO is a popular acronym that means buy-one-get-one free or at a reduced fixed price. It is used by many big and small businesses for sales promotions. It’s appealing to consumers because, psychologically, nothing feels better than getting something for free. Right now, as I write this, shoppers are either using their phones to research trendy items online to buy at a reduced price or they are signing up to receive special offers and discounts in anticipation for the holiday sales of the season. Shoppers always intend to spend less than they did the year before and if the benefits of said discounted or free offer beats the benefits of the compared market price of a high quality item–they will jump at the chance.
Below are three ways your small business can benefit from the BOGO marketing strategy to boost your sales.
1. Use A Sense of Urgency – Start a holiday clock countdown. Think of the “Only 10 days left before Christmas” style promotions to use for your BOGO offers. Tell your customers that availability of special items are now limited and promote the end date to drive the point home. Appeal to the senses using rich media like photos, memes and even video. Be creative and make it colorful and fun.
2. Showcase Using Social Media – Whether you run an online business or not, social media marketing is prime for any small business. Use your Facebook, Instagram, Twitter and other social sites to showcase your holiday promotions, sales, events, menus, clearance sales and inventory. You can also utilize social media to promote Secret Santa-style BOGO promotions that are only available to your followers who unlock the offer by using a time limited code on your website or in-store.
3. Gift Giving – Capture your customer’s attention using BOGO holiday gift offers. Gifts are everything and everyone wants one. This is also a good way to appeal to last-minute shoppers by showing them that they benefit from said gift if they buy one item of equal value. Offer a different BOGO-gift offer everyday or spotlight a different product every week until Christmas. Not only does this boost sales but it invites new customers, drives traffic and gets rid of excessive inventory.
As we approach the busiest shopping season of the year it’s time to get started prepping your promotional offers. Whether you’re crafting a new discount strategy or trying to figure out how to refine existing campaigns, you can utilize the BOGO promotion. It is a very effective marketing technique that is guaranteed to generate sales making the 2017 holiday season a success for your small business while helping your customers maximize their savings.